AdSense is Google's advertising using websites as support for his ads. They are mostly contextual, but several options are available, as well as several types of ad products including sponsorships and the Google search field. Ads are text or images, and videos are also used by the search engine Google and by his webmail service, Gmail.
working of Adsense & tips
Adsense for Search
When searching a website on the Google engine, result pages also include advertisements, as the "sponsored links" and chosen according to the keywords typed. These announcements come as contextual ads to Adwords campaigns.
Original of ads
Ads from AdWords campaigns. An advertising campaign is made by one account to one or more ads. The customer defines a list of keywords or key phrases to determine the pages where the ads appear.
Moreover, we can allocate different costs per click keyword. The advertisers are competing for their message to appear first. Plus amounts are high (cost per click allocated to the keyword and maximum budget for the campaign), more often and in a better position in the advert will be displayed
contextual advertisements
Unlike other services, contextual ads, AdSense is not based on a single word, but more and tries to find the common ground between them to determine the meaning of the contents of a text.
For example, suppose that the robot AdSense Mediapartner, wants to analyze the following contents:
Python allows you to easily develop cross-platform applications.
Mediapartner will detect the key phrases such as Python, development, and cross-platform applications, for which he will determine with what areas they are related:
Python: Mythology, Reptile, and Computer
develop: Computing, Physics, and Moral
multi-platform: Computer
In this example the common is membership in the field of information and therefore redo the analysis in the opposite direction, which will allow AdSense to associate by Python programming language and thus retain the ads related to language programming Python. It's so key words are more common AdSense will not know what topic to select, and then it will display of ads from a more general topic that can attract the most users.
Webmasters who provide advertising space to advertisers through Google, can receive either income per thousand page impressions or income for every click a visitor of the site on an ad. Income per click depends on the amount that the advertiser is willing to give for this, of course, defined at the time it provides the ad.
limitations
It is prohibited by the terms of use of google, but the proportion of clicks on ads by robots is important. Indeed, there is software to download to automate the clicks. This threatens the advertising for which payment depends on the number of clicks.
working of Adsense & tips
Adsense for Search
When searching a website on the Google engine, result pages also include advertisements, as the "sponsored links" and chosen according to the keywords typed. These announcements come as contextual ads to Adwords campaigns.
Original of ads
Ads from AdWords campaigns. An advertising campaign is made by one account to one or more ads. The customer defines a list of keywords or key phrases to determine the pages where the ads appear.
Moreover, we can allocate different costs per click keyword. The advertisers are competing for their message to appear first. Plus amounts are high (cost per click allocated to the keyword and maximum budget for the campaign), more often and in a better position in the advert will be displayed
contextual advertisements
Unlike other services, contextual ads, AdSense is not based on a single word, but more and tries to find the common ground between them to determine the meaning of the contents of a text.
For example, suppose that the robot AdSense Mediapartner, wants to analyze the following contents:
Python allows you to easily develop cross-platform applications.
Mediapartner will detect the key phrases such as Python, development, and cross-platform applications, for which he will determine with what areas they are related:
Python: Mythology, Reptile, and Computer
develop: Computing, Physics, and Moral
multi-platform: Computer
In this example the common is membership in the field of information and therefore redo the analysis in the opposite direction, which will allow AdSense to associate by Python programming language and thus retain the ads related to language programming Python. It's so key words are more common AdSense will not know what topic to select, and then it will display of ads from a more general topic that can attract the most users.
Webmasters who provide advertising space to advertisers through Google, can receive either income per thousand page impressions or income for every click a visitor of the site on an ad. Income per click depends on the amount that the advertiser is willing to give for this, of course, defined at the time it provides the ad.
limitations
Google Adsense uses JavaScript technology. Therefore, the ads are not displayed when Javascript is disabled on the user's browser. In addition, there are also systems blocking ads, such as extensions for browser or specific software.
It is prohibited by the terms of use of google, but the proportion of clicks on ads by robots is important. Indeed, there is software to download to automate the clicks. This threatens the advertising for which payment depends on the number of clicks.
