Tuesday, July 19, 2011

Functioning of Google AdSense



This is contextual ads. A web crawler reads and parses the page's content should be placed on advertising. The display of advertising is implemented technically through JavaScript. Provides a website operator (publisher), for example, information about photography to be displayed with a high probability of ads that relate to photography. Integration of the Google search function is also possible, in which case the display contents prepared matching the search request. The effect is a relatively high click-through rate on ad links, since it gives the visitor while commercially sponsored, but individually tailored content to present to its interests.

Especially the very large content close to the AdSense ads on each page makes visitors about the content thematically appropriate advertisements quickly leave your side again. Google offers the possibility for commercial providers to exclude direct competitors in the AdSense ads.

In March 2010 when Google is testing his AdSense advertising and retargeting as an alternative to content-based ads.



Google AdSense Wiki