The advertisers gains Google on his keyword advertising program, AdWords. It manages both the advertisers and the advertising provider (operator side). Receives the revenue from Google advertisers by clicking a button, extends the company a further part of the advertising provider. AdSense has no transparent cost structure: Google does not reveal in advance how much the participants AdSense per click or page view receives. On average you can expect a payment of 20 cents per valid click, the exact compensation of the advertiser should be kept secret. Because the cost per click advertisers, which he is willing to pay, through a self-determined budget and this can change at any time what the payment as a static "price list" poorly calculated. Moreover, the advertisers have no direct impact on the advertising and therefore not on their earnings. It applies the principle of supply and demand.
On 24 May 2010 Google announced in an official blog post revenue sharing known (Inside AdSense, 24 May 2010). Sun publisher get with AdSense for content pages, a 68-percent and AdSense for search results pages-partners a 51 percent revenue share.
